Tips for Using Social Media to Attract Employees

Tips for Using Social Media to Attract Employees

HINT: IT IS A 2-WAY STREET

Social media is very much a part of our society.  We use this platform to connect with our friends, share our viewpoints and expand our professional connections.  But, how is social media impacting the work place?  I have heard of an increasing number of employers reviewing social media profiles of perspective employees during the hiring process.  But, what exactly does that tell an employer?

Research shows that LinkedIn is the most used social media site when it comes to professional networking while most people have a profile on Facebook or Twitter for their personal life. Both employers and employees see a distinction between professional and personal media sites.

One of the questions that arise is whether a perspective employee’s profile on a personal social media site can be used when making a hiring decision. Perspective candidates feel their personal social media site should not be review during the hiring process while some employers feel this can provide valuable insight into the candidate.

Here are some tips to consider when evaluating your use of social media during your hiring process:

  • How does your company’s social media presence appear to prospective candidates?  Is the message clear and in line with the company culture?  Or is there a disconnect between who you  are and who you portray on social media?  Attracting strong candidates is augmented by a well-rounded social media presence.
  • Using social media sites can help attract both active and passive candidates.  A well-crafted job description on your social media pages may spur interest from highly qualified candidates, even if they are not currently searching for a job.
  • Be mindful of the decision to use personal social media sites to make hiring decisions.  This could potentially expose your company to discrimination charges.  If you decide not to hire a candidate based on information gathered from these sites, make sure to document why the decision was made.
  • Social media is not a substitute for a robust hiring process.  In the end, you need to have a methodology that will help you hire the best employees that will mesh with the company culture.
The True Definition of Leadership

The True Definition of Leadership

Last week, the Investment Casting Institute hosted the 63rd Annual Technical Conference and Expo.  The key note speaker was Keni Thomas, a former Army Ranger who was awarded the Bronze Star for Valor and the Combat Infantryman’s Badge from the United States Army.  Keni was one of our brave soliders who fought in the “Black Hawk Down” battle in Mogadishu, Somalia.

If you have seen the movie “Black Hawk Down” then you know the story, but, his talk didn’t focus on what happened during that battle as much as the importance of leadership.  He quoted the Army manual on Military Leadership’s definition of leadership: “Leadership is the process of influencing others to accomplish the mission by providing purpose, direction and motivation.”

As he points out, there is nothing in the definition that mentions rank, position or pay-grade. Leadership is about the example you set regardless of where you fall in the pecking order.

Often times when we are faced with a problem at work, we wait for some one else to fix it.  Keni’s point was that we shouldn’t wonder who is going to fix it but rather, we should just accept responsibility and get it done.

Imagine how much more we could get done if everyone adopted this philosophy. What if we spent time explaining to each team member the importance of their individual role and how it impacts the greater good? What if our organizations developed leaders rather than supervisors and managers, how much further along would the organization be?

At the end of his speech, Keni received a standing ovation.  There is no doubt that part of this was a heart felt appreciation for what the military does to keep us safe and the sacrifices they make along the way.  But, I also believe that his humble perspective of the value that every team member contributes to the greater good was a powerful wake-up call to the entire audience.

Thank you Keni Thomas.  Thank you US Military.  Thank you to those people in our lives that demonstrate leadership on a daily basis.

Robots, Super Heroes and Process Improvement

Robots, Super Heroes and Process Improvement

GIVING YOUR EMPLOYEES THE TOOLS THEY NEED TO DRIVE IMPROVEMENT

After writing my article titled, “Don’t Rely on Super Heroes to Achieve Your Business Objectives”, I received numerous comments about not wanting to have too strict of a process that it stifles operator input.  I completely agree as we need employees who are engaged in their work to drive improvements.  And in order to do that, they need to have the freedom to come up with new, innovative ways to improve the processes they work in every day.

As a manager, I would tell my employees, if you make a wrong decision but your thought process is right, then we will do some coaching about how you arrived at your decision.  But, if you make a wrong decision and your thought process is wrong, we will have a completely different discussion.

My team knew my priorities were: safety, quality and communication.  So, as they made changes, they needed to think through how the changes would impact these priorities.

The area where they struggled the most was communication.  Having honest, direct communication is difficult and in order to that well, employees need to see this demonstrated on a consistent basis and be given the necessary training on how to communicate effectively, especially in emotional situations.

As they made process improvements, we would talk through their decision making process and as necessary, make suggestions on how things could be improved upon in the future.  Of course, there were times when decision making wasn’t done with safety, quality or communication in mind.  During those difficult circumstances, I would discuss how the outcome could have been improved by keeping them in mind.

Over time, my team was better equipped to make improvements to the process while keeping the business priorities at the forefront of their minds.  This provided an opportunity to make process improvements without relying on their favorite super hero.

Don’t Rely on Super Heroes to Achieve Your Business Objectives

Don’t Rely on Super Heroes to Achieve Your Business Objectives

Addressing the Gaps in Your Systems

Your plant has highly detailed procedures on how to do each job.  The operators are trained not to deviate from the procedures.  But, what happens when a conscientious operator notices as problem with a part.  In order to properly process it, the operator must deviate from the procedure.  Without a system which instructs the operator how to handle   this situation, scrap parts may be made.

So, what does the operator do?  Deviate from the procedure or blindly follow the process?

W. Edwards Deming, considered the patriarch of process control was quoted as saying, “A bad system will beat a good person every time.” John Hunter, author of Management Matters summed this is up best by saying, “relying on heroic measures is a bad way to manage.”

If you want your people to be successful, you need to put the systems in place in order to allow them to do that. If you find your employees are making a lot of mistakes, perhaps the training system needs to be augmented in order to prevent mistakes from happening.  If you find your employees aren’t consistently performing at the level that is required, maybe it is time to review the processes they use on a daily basis and address those areas that are causing issues.

I love super heroes, but, I wouldn’t want to have to depend on them every day to make my business successful!

And The Tie Goes To…

And The Tie Goes To…

The Best Way to Improve Your Bottom Line

I recently met with a managing partner of a professional services firm.  His philosophy on how to approach his clients was simply stated, “when the ball falls on the line, the client gets the point.” He believes the customer will remember how they were valued when there is a “tie” and that will impact their long-term relationship.

What a refreshing way to approach our customers. I believe more and more businesses are forgetting the importance of taking care of the customer.  As competition increases, it becomes increasingly difficult to stand out from the crowd.

Providing exceptional service is a great way to separate your business from your competitors. Have you walked into a business and felt like you have known the employees forever? Conversely, have you walked into a business and sensed no one cared if you buy from them or not?

That “vibe” comes from the internal culture. If your employees feel valued, they will value their work.  If your employees have the customer at the forefront of their daily tasks, they will make decisions that are in the best interest of the customer. But if your employees don’t feel valued, that will be reflected in their work.

A recent study completed by Gallup found that having an engaged workforce can impact profitability, productivity, turnover, employee safety, absenteeism and quality.

Want to guess what Gallup found to be the top influencer for employee engagement?  The direct manager.

So, if you want to grow your business, increase profitability or improve your safety record, then now is the time to focus on improving the quality of your management team.